Which Team Owns Influencer Marketing: Marketing or Public Relations?
Anyone who follows trends in marketing knows that influencer marketing is the marketing and PR trend of the future. Companies all over the world are taking notice and starting to divert their marketing...
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5 Major Takeaways From Jay Baer’s New Influencer Marketing Report
Introducing “Paid and Earned: The Two Sides of Influencer Marketing” Influencer marketing is not simple. There are so many different ways to approach it, so many successes and failures, and so many...
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Earned Media Done Right: Wendy’s
The Tweet Heard ‘Round the World Frequent Twitter users have probably seen Wendy’s official account consistently engaging with followers in some pretty hilarious ways. This communication with followers...
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Mega, Macro, and Micro-Influencers: What’s the Difference?
As influencer marketing continues to be implemented by companies all over the world, an important distinction needs to be made between three different kinds of influencers on social media. According to...
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The Pros and Cons of Paid Influencer Marketing
A recent report published by Insightpool and Jay Baer analyzes many different elements of influencer marketing. There is a big section in the ebook that goes in-depth into paid influencer marketing,...
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The Difference Between Owned, Paid, and Earned Media
Marketing is rapidly changing. As the internet continues to rise and television commercials and print media fall, advertisers have been forced to acknowledge major shifts in the industry. One of the...
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What Fyre Festival Reveals About Paid Influencers
Over a week later, people still can’t stop talking about the disastrous Fyre Festival, a musical festival created by Ja Rule and serial entrepreneur Billy McFarland and that was a complete and utter...
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Introducing Influencer-Based Marketing
By now you know what influencer marketing is and how effective it can be for advertising. However, what many people are still completely unaware of is the role that influencers can have on marketing as...
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Announcing: Influencer Marketing Webinar with Jay Baer
There has been a ton of controversy surrounding influencer “giants” in the news lately. Considering everything from the disastrous Fyre Festival to the PewDiePie scandal, it seems like most companies...
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How does Social Influencer Marketing Save Time
Time is the most valuable thing in the world. It is the one thing you can never get more. It is so important that people spend an insane amount of time trying to find ways for them to save even more...
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